This title causes most people to flinch and reread it. They react with, “but that’s how I describe what I do. I help people. I help companies.” I response with, “Stop it!“
What makes you think they want your help? What makes you think they need your help? Why not someone else? Why now?
Helping people that don’t see a problem is being assumptive. What upsets prospects the most is assumptive salespeople. Don’t assume people have problems. It is insulting. They certainly don’t want other people pointing out their problems. Especially a salesperson off the street, they never met.
Start working with people. Get on the same side of the table with them and fight with them against a problem or towards a desired goal. Here are three reasons why: [Read more…]