I think we all know the answer to that question. Its probably aligned with how we spend our time and money. This is an example of human motivation and how we buy. How we purchase items and where we spend our money.
The point I want to make is we are more motivated to seek emotional entertainment then intellectual information. We’ve all heard the saying, “People buy emotionally and justify it intellectually.” And we spend more money on how we want to ‘feel’ versus what we want to ‘know.’
Artists, as entertainers, are paid to change how we feel. Keep this in mind when you are working on influencing a decision or convincing somebody to do something.
Negotiation can be misunderstood when it is not focused on achieving the goal of both sides. Not everyone decides in the same way or for the same reasons. The best way to achieve a mutually beneficial agreement is by sharing information in a way that does not diminish respect, rather add value. This approach involves a combination of applying different beliefs, removing bias, past experiences and concentrating on a respectable and mutual overcome through a unique and predetermined process. During this class you will learn how to create conversations that are focused on achieving the goals within your fiduciary obligations of your client while respecting the people on the other side.
Scott Plum started his sales career at age 21 in 1987 selling Real Estate. He has been licensed in California and Minnesota, and is approved to teach classes in many other states.
