About Us

Minnesota Sales Institute works with business owners, CEO’s and salespeople who are committed to learn, grow and change their selling skills and process to adapt to the current marketplace. We offer full and half day, interactive workshops; onsite classes; individual coaching and executive consulting.

Check out this video on what others are saying about Scott Plum and the Minnesota Sales Institute.

Scott Plum is the President of the Minnesota Sales Institute and facilitates most of the classes taught. He started his selling career in 1987 and since then he has been sharing the skills and techniques he learned.  His goal for students is to “inspire growth and change in your presence and have it last and continue in his absence.”  Click here to see his LinkedIn profile.

In 2015 he published the book; Taking Off Into the Wind – Creating Lift Out of Life.  This book is written for the person who is a salesperson – the human being before the human doing.  A salesperson of someone that has an Impact on the Experience and an Influence in the Outcome.

He served on the board of the Roseville Area Optimist Club, Roseville, Minnesota, and manages the website, speaker invitations and “other duties as requested.”

He also served as the Vice President of the National Speakers Association – Minnesota Chapter and involved with the National NSA Organization.

He is the Past President of the Sales and Marketing Executives of Minnesota (http://www.smemn.org) and Past  President of the Professional Sales Association (http://www.psamn.org) that leads its members in developing their sales skills with monthly meetings presented by leading trainers and speakers focused on improving the results of marketing and selling activities.

He has been an Instructor of the Real Estate Negotiation Institute and has taught all the classes necessary to achieve the Master Certified Negotiation Expert (MCNE) designation in many states. As of September 2020, he is the first and only real estate agent in Minnesota to hold this designation.

In 2002 he started the Minnesota Sales Institute with the commitment to share his sales experience with others so they could achieve better results in a shorter time.  After taking the Strengths Finder assessment, he found his 5 top themes as Learner, Responsibility, Intellection, Empathy and Connectedness to be very beneficial in building rapport with salespeople on where they are today and where they want to go in the future.

Changing the results salespeople receive starts with focusing on behavior modification.  That takes time and needs constant reinforcement to be effective.

Same Business – New Ways – Better Results, what does that mean?

Same Business – Sometimes we think if we switch companies our troubles will go away. That could be true depending on the product, service, or management.  However, there is a greater likelihood that the challenges you are experiencing could be related to you.  Therefore, you would be taking them with you to another organization. Over time, if you don’t take responsibility for your mistakes, change and growth, and understand that you are the only one that you can control, then your frustration will grow and the results you are seeking will allude you no matter who you’re employed with.

New Ways – Education is to change from within. We deliver the answers to the questions related to your quest for a better sales career. The new ways are not limited to just techniques. We identify the beliefs that are holding you back, your unexecuted behaviors and undefined goals. Nothing will change on the outside until something changes on the inside.

Better Results – Exercising personal accountability and applying the newly acquiring beliefs and behaviors will deliver the desired results you are seeking.  You are the only one that can control change in your life.  We focus on the results and reinforce a successful selling system that can be duplicated every day.

“Hope is the having something new to try and be willing to try it.”  –Mark Sanborn

Listen to how a famous self help writer applied his hope.  Click here to listen

Minnesota Sales Institute

The Minnesota Sales Institute is built on the understanding of the interaction between a prospect and a salesperson. Sales training involves a transformation of beliefs along with a change in behavior. Transforming a salespersons beliefs will translate into an improved mindset about their role within a company and create a more positive personal identity.

We begin by teaching all the right beliefs that are needed to be successful.  After we’ve established new beliefs, we learn to reinforce them with the right behaviors that ensure the best possible outcome.

Who should attend?

If you…

  • Recently started a career in sales and want to learn healthy habits
  • Feel like you are in a rut and want a refresher on the basics and learn new techniques
  • Been selling for a awhile but you are seeing your sales slipping
  • Believe you or your sales staff can do more and want to take your sales to the next level

At the Minnesota Sales Institute, we…

  • Teach how to shorten the selling cycle.
  • Teach how to increase the closing ratio.
  • Teach how to improve sales revenues.
  • Teach how to make selling more fun.
  • Teach how to get in front of more qualified prospects.

Contact Us

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