Before opening a seminar, I’ll hang around the registration desk to meet the audience and ask “how did you hear about the event and what made you decide to attend today?” Two important questions will help me discover a successful source of marketing and uncover the motivation of the attendee.
Sometimes my audience attendees will say, “My boss told me I should go to this.” At that moment, they have met their boss’ goal, but chances are that anything in their life will change is low. [Read more…]