Winning at Selling Podcast : Episode #531


Thank you for listening to the episode. Your commitment to developing your selling skills, mindset and techniques is our motivation.

This podcast is dedicated to the overall success in the sales channel.  From the CEO to the front line salespeople, every role must be aligned, trained and committed, every day to achieve the desired outcome.  This is not done without a commitment to ongoing career development in learning market-relevant techniques, overcoming conceptual barriers, applying proactive and productive behaviors and projecting a positive attitude.

What is the most important step in the sales process? Some say the first one. Others respond with the Interview step. Seasoned salespeople reply with ‘the close.’  All of these are important, but without active listening you will not make a difference in someone’s life by selling them your best offering – and could make their lives worse.

So listen up as Bill and I address Active Listening and other great ideas on episode 531 of the Winning at Selling Podcast.

Golden Nugget:

I never learning anything talking.”  Lou Holtz and Larry King

Your Hosts:

Bill Hellkamp See my LinkedIn profile and send me an invite
Visit my website:

Scott “Professor Plum” PlumSee my LinkedIn profile and send me an invite
Visit my website:

– Current Book  – How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services
– Bill: 2 Minute Selling Tip #15 Resist the Urge
– Scott: Reverses and Softening Statements

Whether you are defending first place in the market or dedicated to fighting for first place, each episode will deliver proven advice you can apply that day to improve your sales results.

Join us every week.  Email us your comments, feedback, real-life challenges in the marketplace and desired topics for us to cover and we will deliver sound advice you can use. ALL comments are welcome.

Feel free to reach out to us via the form below. You can reach either of us by calling 612-789-5700.

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