Winning at Selling Podcast : Episode #554


Thank you for listening to the episode. Your commitment to developing your selling skills, mindset and techniques is our motivation.

This podcast is dedicated to the overall success in the sales channel.  From the CEO to the front line salespeople, every role must be aligned, trained and committed, every day to achieve the desired outcome.  This is not done without a commitment to ongoing career development in learning market-relevant techniques, overcoming conceptual barriers, applying proactive and productive behaviors and projecting a positive attitude.

What has the biggest influence on your decision to purchase an item?  Is it the price, availability, scarcity, or the brand?  If it’s the brand, how can salespeople be effective – or are they really needed?

No, this is not a doomsday warning, but it may help you stay alive as Bill and I welcome marketing expert, Corky Hall to discuss the importance of Aligning Sales with the Brand on episode 554 of the Winning at Selling Podcast.

Golden Nugget:

“Without a sense urgency, desire loses its value.” – Jim Rohn

Your Hosts:

Bill Hellkamp See my LinkedIn profile and send me an invite
Visit my website:

Scott “Professor Plum” PlumSee my LinkedIn profile and send me an invite
Visit my website:

– Current Book: What Great Salespeople Do by Michael Bosworth and Ben Zolden
– Cory’s Website –
– Bill – You Tube: 2 Minute Selling Tips

Whether you are defending first place in the market or dedicated to fighting for first place, each episode will deliver proven advice you can apply that day to improve your sales results.

Join us every week.  Email us your comments, feedback, real-life challenges in the marketplace and desired topics for us to cover and we will deliver sound advice you can use. ALL comments are welcome.

Feel free to reach out to us via the form below. You can reach either of us by calling 612-789-5700.

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