Keystone Club

The Keystone Club is a weekly sales development class (every Monday from 3:00 to 5:00pm) that provides a learning environment for a salesperson to learn and implement more effective sales techniques, behaviors, attitudes, and beliefs.  Through the ongoing training and reinforcement, the salesperson develops the proficiency of skill necessary to efficiently implement new strategies.

An effective selling process is one that enables the salesperson to:

  1. Connect with a prospect, build credibility, gain trust and a mutual understanding of the agenda going forward
  2. Qualify or disqualify the prospect by quickly and accurately discovering the impact and consequences of the prospects’ problems
  3. Uncover and confirm the prospects’ budget, buying process, timeline and other information needed to close the sale
  4. Create, present and win the sale with your focused, professional proposal
  5. Maintain and develop the account that keeps the competition out.

To efficiently implement such a process, you first become aware of your need for a personal improvement-advancement-change.  The Keystone Club experience reveals the knowledge and understanding of why, how and what changes are necessary.  You receive reinforcement, encouragement and feedback in a supportive environment.  The Keystone Club provides all of that and more as you reset worthy goals.

“Scott offers powerful insights into the sales process and developing business relationships in his classes and consulting services. He has a unique value proposition utilizing both best practices and lessons learned through experiences. I would highly recommend engaging Scott in both his Institute and consulting services.” Eric Mitchellette –February 22, 2011

The Keystone Club experience, workshops and interactive discussion sessions will take a salesperson through the highest level of training competency.  Because people learn at different speeds and learning takes place through spaced repetition and reinforcement, these sessions are ongoing, year round for your 16 week sales development commitment.

The interactive sessions take salespeople through a structured learning process that reviews strategies, approaches and behaviors within the selling system.  The roadblocks encountered by even the best of salespeople will collapse.

“Scott Plum and the MN Sales Institute offers a safe and relaxed environment for breaking down barriers to the sales process. He encourages open dialogue and collaboration with the other class members, providing quality contacts and a broader network with which to share resources. He is smart, funny, and engaging, making it easy to learn from his examples. Whether you are new to Sales, or an experienced Sales professional, I recommend Scott’s class to take you to the next level.” Angela Eifert –May 10, 2011

Keystone Club topics are not limited only to selling strategies and tactics, but also include how healthy habits and attitudes are necessary to reach the highest levels of success — both personally and professionally.  After Keystone Club members set specific goals, they are guided through a step-by-step process to reach those goals, to formulate skills, to build courage and confidence.  Learning how to take risks, to make challenging decisions, to stay motivated, and act assertively, are just some of the achievements of Keystone Club members.

Whether you are new to selling or a seasoned professional, the Keystone Club experience will help you hone your existing talents and gifts, develop new skills, and accomplish challenging goals in shorter periods of time. You will learn to sell more… and sell more easily.MSI-Logo_square4

Contact Scott Plum today to schedule an overview conversation to discuss the Keystone Club sales development class. Call 612-345-7251, email

“I’ve been in sales training with Scott over the past 6 weeks and I have gained SO MUCH in a short period of time. I’ve gained confidence in myself plus sales techniques & processes that have already proven successful. Whether you are a sales professional struggling to get to the next level or a business owner or sales manager struggling to hire the right person to help your organization achieve sales success – I have no hesitation recommending that you turn to Scott!” Michelle Falling –April 26, 2011