Prospects Define Value by Your Commitment and Persistence

Lately I’m hearing a lot of salespeople say they call prospects, leave messages and they never call them back.  Most times the prospect doesn’t answer the phone.  In an age where every phone has Caller ID it is a split second decision is quickly ignore the interruption.  When this is true most of the time, we want to ask ourselves, “Why?”

Salesperson Phone

The strongest influence in personal behavior is weighing the consequences of any action.  What are the consequences of answering the phone or returning a voice mail message of any unknown person?  Another factor in determining what we do and don’t is fear.  Combine those two and here is what the prospect is thinking; “I don’t know this person; I don’t know why they are calling; I’m busy; I’m afraid if I answer, I’ll never get that time back; and if I avoid it, it will go away.”  And guess what, you do.  You stop calling.  The prospect was right! [Read more...]

Who Knows More About the Problem

Last week’s post, Whose Eggs are They? (http://mnsales.com/eggs/), generated a common perspective of the interaction between a prospect and salesperson.  Below is the comment with my reply.  If you’d like to comment, I welcome your perspective.

“I would recommend just a bit of twist on this analogy to really make it stick.  I think the comment of “we have to help our customers find their eggs” is just a slight bit off.  I think the customer knows where their eggs are most of the time, we as professional sales people have to help them feel comfortable in revealing their eggs (problems) to us!  It is human nature to hide or mask any weakness or mistakes. We know where they are most of the time. We don’t need help finding them, we need help in admitting to the problem and in guiding our customers to a better way.  I also would not start with the consequences for not buying from me.  I would start with connecting with the customer so they know and understand that I am competent and that I have character.  Once this is established, they will trust me and as we all know, you have nothing without trust.  My two cents!”  – Rob

Thanks Rob for your comment and sharing your perspective.  With your two cents, I see two areas I’d like to touch on.  And thank you again for submitting your comment.  I’m grateful and welcome your response. [Read more...]

Whose Eggs are They

Bed time was the usual time of 8 o’clock for the kids, though they did not fall asleep quickly.  Tomorrow is Easter Sunday with the traditional Easter egg hunt in the morning before Church.  The parents were ready with eggs filled with candy, dollar bills and small gifts.  They would have to wake up before the kids so they could hide the eggs in the backyard.  All was ready and off to bed the parents went.

The next morning the parents awoke before the children and quietly snuck out to the backyard.  They hid some eggs under the big evergreen tree, a few next to the swing set legs, a couple under the trampoline, one in a tree and some along the fence.  They counted 24 the night before and all were placed for the kids to hunt for and discover. [Read more...]

Commitment; Who Determines your Success?

(Below is a commencement speech delivered to the Winter 2014 graduation class at Globe University on Friday, March 21st, 2014.)

Congratulations on taking charge of your life and making the commitment to the first step in the process of change.  Change for the better.

The process of change starts with awareness – we ask ourselves, “There has to be a better way.”  When the student is ready, the teacher appears.  The next step is knowledge.  We get involved with a University and chose a program and attend class to achieve the desired major.  We acquire new knowledge and information.  Next, we apply the newly learned knowledge when we have the opportunity.  This new information gives us confidence  so we feel comfortable trying new things and stepping outside our comfort zone.  As we learn and apply, we establish a new normal which subconsciously creates a YOU! [Read more...]

7 Words to Remove From Your Sales Vocabulary

Will Rogers said, “You never have a second chance to make a first impression.”  Often salespeople can use one seemingly innocent word that immediately defines a conversation as a sales-pitch and triggers the defensive shields of suspicion in the prospect.  Words have meaning and we want to make sure the words we use as content accurately represent our desired intent.  Just as important, words hold different meanings and significance based on one’s past experiences.  If we use one of these “trigger” words, we could easily insult a prospect and devalue the service we provide.  Here are the 7 in no particular order: [Read more...]

Believing Can Come True if You are Involved in the Believing

“Believing can come true if you are involved in the believing.”

I cannot remember where I heard this quote, but it stuck with me because it reinforces the axiom that your beliefs determine your behavior and your behavior (daily habits) determines the results you receive.  If you are not receiving the desired results in life, no matter the role you are playing, change begins with determining what you are doing and not doing (behavior) and then asking yourself why.  “Why am I doing this”? or “Why am I not doing that?”

Are your beliefs a choice?  Good question.  I guess now that I’m thinking about it, I would have to say YES.  We consciously decide what is true and what we want to believe as fact.  True would mean the means (behavior) justify the desired ends (results). [Read more...]

You’re Not Being Tested

He walked into my office and sat down.  I asked him, “How you doing since our last session?”  He replied with, “I’m still struggling with confidence.  I wish I saw me how others see me.  I want to earn their (prospects) respect and when they come into the store, I want them to value working with me.  I want to offer them value, so they’ll buy from me.”

I asked him, “What do you think would be of value for them?”  He answered with, “The benefits of the machine.  What it can do.  To show them I know what I’m talking about.”

He obviously had been through the standard, new hire sales training program that emphasis’ features and benefits, with a summary test on product knowledge before releasing them into the wild.  This traditional onboarding program gives him great frustration, because he is not making his numbers and the month is closing in 12 days. [Read more...]

How Not to Turn Your Product into a Commodity

I was working in the office one afternoon when two salespeople from an office supply company walked in. After they introduced themselves, they wasted no time noticing the laser printer on my desk. One quickly stated, “I see you have the Brother 2170. I can save you money on your toner.” With a saddened look and tone, I asked, “Why do you have to be like that?”

They looked puzzled and one asked, “Like what?” I responded by saying, “You come into my office and insult me.” With a bemused look on his face he said, “I didn’t insult you. I just said I could save you money on your toner. You want to save money, right?” That statement only made it worse. [Read more...]

My Boss Told Me I Should Go – oh joy!

Before opening a seminar, I’ll hang around the registration desk to meet the audience and ask “how did you hear about the event and what made you decide to attend today?”  Two important questions will help me discover a successful source of marketing and uncover the motivation of the attendee.

Sometimes my audience attendees will say, “My boss told me I should go to this.”  At that moment, they have met their boss’ goal, but chances are that anything in their life will change is low. [Read more...]

The Most Important Question You Could Ask a Prospect

Seems like the greatest competition we face is not another company targeting our prospects in a shared marketplace, rather prospects deciding to do nothing or to take on doing the task themselves.  Unfortunately, untrained salespeople that love to talk and demonstrate how much they know originate the option of doing it yourself (DIY) in the prospects mind.  This does a strong disservice to them, because the salesperson is suppose to know more than them, so they get hired.  Or the salesperson makes the buying process (i.e. making the prospect chose from too many different options) so difficult to understand, the prospect’s frustration cause them to stall in moving forward with the project. [Read more...]